- Art is the fruit
- of the creativity
- of free people
As a seasoned Art Director and consultant, I combine decades of creative expertise with cutting-edge technological insight. My journey spans from independent work since 2001, gaining international acclaim (BJCEM Biennale) and partnering with giants like EuroRSCG and Publicis. I've built a comprehensive career across digital art, graphic design, and education, spending over a decade training VFX talent for leading studios (ILM, Weta Digital, Framestore). Today, I leverage this deep background to specialize as an Art Director and Generative AI Consultant. I guide brands (Chanel, FDJ United) and creative teams on integrating AI into production workflows, ensuring they master the tools and techniques of tomorrow. I empower visual storytelling across every medium.
This is what I do
and what I teach
- Senior Art Direction
- Creative Strategy
- Visual Identity & Brand Systems
- AI Workflows
- Local AI Deployment for Creative Teams
- Advanced Photo Manipulation & Retouching
- Motion Design & Visual Storytelling
- Creative Team Mentoring & Workshops
- Design Education & Online Tutoring