Client
Extramile Agency
Skills
Art Direction, Brand Identity
Industry
Communication, Strategy, Reporting
"removing every element that competed with the object, until what remained was only "
The logo, meaning "beyond the limit," was developed into a complete visual system. This principle ensures that the brand's boundary-pushing spirit is consistently reflected across all communication.
The aesthetic is a blend of Swiss Modernism and Eastern graphic discipline. A minimal, monochromatic palette is anchored by the strategic use of red, highlighting the brand's powerful core message.
The design is guided by structured abstraction and disciplined geometric balance. We incorporate rich Asian visual heritage to establish a sense of cultural depth, focusing on the poetry of negative space.
The identity was built through rigorous guidelines and systematic process control. Every element was methodically crafted to ensure disciplined coherence across all print and digital mediums.
