ArtFX

Client:

ARTFX

Overview:

I built the visual identity for ARTFX, a school of cinema, visual effects and CGI. Everything was inspired by what happens on screen: light, motion, and the thin line between real and imagined. The logo, typography, colors and graphic system work together like a film frame. They're bold enough for a big-screen title and flexible enough for posters, digital campaigns and student showreels. The goal was to give the school an image that feels as creative and technical as the artists it trains, and one that invites new students into a world where every pixel tells a story.